February 2026 Investor Update — Sendd
CONFIDENTIAL: Bank2Bank, Rentals, MCP, and a Seed Round in the US 🎯
The Trajectory 🚀
Six weeks ago, Sendd.store didn’t exist.
Two weeks ago, it was probably a top 20 e-commerce product in New Zealand. Last week, top 10. By next week, we will be the number one product for sellers in this country. I can say this with full confidence as our value prop in the market is becoming undeniable and hard for sellers to ignore.
We are faster to sign up, easier to onboard, and easier to use than anything else on the market. We have no subscription fee. And with our 30c NZD Bank2Bank payment method going live, we are about to become the cheapest way for any business in New Zealand to collect money; full stop. Not cheaper than Shopify. Not cheaper than Stripe. Cheaper than everything. Even when using Sendd with Stripe we only charge 1% platform fee which is better for business than any other platform in NZ.
We are about to ship GoSweetSpot shipping integration for NZ and Australia; giving every Sendd seller in the region a native, deeply integrated shipping experience built into the core product. Shopify charges $2,500+ USD per month to unlock that kind of functionality. And this is just the start: the playbook for every new market we enter is the same; find and deeply integrate the best local shipping provider and the most-used, often cheapest payment method in that region. Own the rails. Localize the experience. Make Sendd feel like it was built for that market, because it was.
Our SEO score is climbing toward 90/100. Referrals are compounding. And our marketplace product; Sendd.market; hasn’t even launched yet. When it does, it will be a step-change. Unlocking a level of distribution and curation currently limited to big teams at big brands and marketplaces. Sendd unlocks this for everyone with a sense of taste, giving them a new way to curate and monetize that ability.
This is us at five weeks. What does a year look like? What does five years look like?
The world has changed. Distribution is being rebuilt from the ground up. The platforms that win will be the ones that are fastest, cheapest, and most embedded in how commerce actually works day-to-day. We are structurally built for that world. Sendd will be the core commerce layer for what comes next.
Links:
Sendd.store (Live Product + Landing Page) https://www.sendd.store/ (Live production environment)
Sendd.market & demos https://www.sendd.market/ (Demo V3 live; try it at https://v3.sendd.market/)
Traction (February 2026)
52 cumulative stores onboarded on Sendd.store by end of February.
~14 new stores in the final week of February alone; weekly signups accelerating.
International from day one; stores live across NZ, Australia, US, UK/Europe, and Southeast Asia, with zero paid spend.
$841 USD in saved subscription fees for customers since V2 launch on Jan 20 (29 stores × $29 Shopify monthly fee). Tracking restarted with V2; this number grows every month they stay on Sendd. We might also start showing sellers in real time, how much they have saved on Sendd compared to XYZ other platform.
~61K total views across all social channels in February (+$0 paid spend), smashing our 40K target.
Product Updates (February)
What We Shipped
Equipment Rentals: Live. One of NZ’s largest event companies reached out, loved what we were building, and asked if we planned to support rentals. We did a deep-dive with them, realized we could enable it quickly, and shipped it. The result: we can save them ~$1,500/month on their current software subscription and move their sales volume onto Sendd at our 1% fee. This also opens up a completely new category of marketplace partners; any company doing equipment or asset-based hire can now run on Sendd.
Sendd MCP V1: Shipped. This is a big one. Sellers can now manage their entire Sendd store from ChatGPT or Claude. Create listings, update products, manage orders; all from a chat interface. We’re currently awaiting approval to be natively available as a connector in both stores. In the meantime, anyone who wants early access can add it manually to ChatGPT and it works today. We’ll show you how.
Collections: Heavily requested and now live. Sellers can curate their store into collections, group products, and drag-and-drop to reorder. It changes how a Sendd store feels; more intentional, more like a brand, less like a list. Example preloved sellers using this! https://sendd.store/PrelovedToReloved
Referrals: Rebuilt. The referral flow is now end-to-end. The landing page people arrive on after clicking a referral link is properly designed and informative. Referral payouts are connected and working. Example my link: https://sendd.store/r/5OYQYZ
Performance: Major upgrade. We had an artist upload 30+ listings with images at 17MB each (check out the store: https://sendd.store/antz). It brought the platform to its knees. We prioritized fixing it: images now upload and serve in an optimized way, the store is lightning fast, and the improvement lifted performance across the board. Lighthouse SEO score is now approaching 90/100. More work to do here but the foundation is solid.
Bank2Bank payments (NZ): Shipping. This is a big deal for NZ sellers. We are launching a flat-rate 30c NZD bank-to-bank payment method. A seller taking a $500 order pays 30 cents. No percentage fee, no Stripe margin, no platform cut. On top of that, we are waiving our own 1% platform fee on all orders processed via this route. A deliberate decision to put more money back in the pockets of NZ sellers. This is the kind of thing that makes Sendd impossible to ignore once sellers do the math against their current tools. Also we are grateful for the support we are seeing from the community and this is our way of giving back, locally.
Global Payouts (Stripe): Live. This functionality is in limited beta at Stripe and getting access was genuinely hard. A big thank you to Hugh Adams at Stripe, who advocated for us internally and worked hard to get us enabled. This is critical infrastructure; without it, multi-seller marketplace payouts on Sendd.market do not work. Hugh made it happen.
Apple Wallet & Google Wallet: Shipped. Buyers can now add their Sendd event tickets natively to their phone’s wallet. Easier to find, easier to scan at the door, and a much more professional attendee experience. January’s update flagged this as coming; it’s now live.
Internal Data Dashboard: Built & Live. We shipped an internal analytics tool giving us real-time visibility across the platform: store signups, store handles, transaction volume, and other key performance metrics. We can now see exactly how the platform is performing and move faster on decisions because of it.
Sendd Events Mobile App: Pending App Store Approval. We have built and submitted a native mobile app for Sendd Events. It is currently pending approval from both Apple and Google. Once live, it gives event sellers a full door management experience: scan tickets at the door via QR code, check attendees in, and even process door sales on the spot. This is a massive unlock for the events vertical; the kind of capability that currently requires separate, expensive ticketing software. We’re building it natively into Sendd. The moment it’s approved, event sellers on Sendd have a professional, end-to-end event toolkit that rivals anything on the market.
Sendd Blogs: Close to 12 articles published. Layout improvements coming; currently only top 4 featured posts display, which we’ll fix in March.
Sendd Help Center: Built and ready to go. Working through the CMS merge to bring it live on sendd.store. Soon.
What Moved
Reviews: Re-prioritized for March. Collections and performance work took the slot and were higher value.
API V1: Re-prioritized. The MCP effectively delivers the same capability for most use cases right now. Native API release still targeted for March.
Growth & Content
Instagram (Sendd.store account) 29 Jan to 27 Feb:
40,601 views (target was 40K ✅)
14,727 accounts reached (+295% vs prior period)
2,400 interactions
77 new followers
1,653 profile activity actions (+208%)
95 external link taps (+400%)
75.5% of views from non-followers; organic discovery working
Reels drove 90.6% of views
Top content: “Taylor joins” (5.9K), “Fission Project” (5.2K), “Anton” (3.2K), “New plate” (1.9K)
Audience: 47.7% aged 18–24, 33.3% aged 25–34
Top cities: Wellington (13.3%), Auckland (7.4%), Lower Hutt (5.3%), Christchurch (4.8%)
LinkedIn (Adi personal) February:
12,315 impressions (+357.5% vs prior 28 days)
3,977 members reached (+234.8%)
Instagram (Adi personal) 29 Jan to 27 Feb:
8,400 views
20 new followers
Total combined reach: ~61K views across all channels. Zero paid spend.
The content flywheel is working. Reels are driving the majority of discovery and the audience skew (18–34) is exactly who we want; the next generation of small business owners and creators.
Fission Project: The Night Market at The Atom
We wrapped up our 6-week sprint, The Fission Project, with a Night Market at The Atom in Wellington. A great end to the sprint and an awesome way for the community and for Sendd to have really started the year strong! I think there is something to be said about showing up everyday for 12 hours a day 6 days a week and just smashing it.
Web Traffic (30 Jan – 1 Mar)
Sendd.store
1,160 unique visitors
12,340 total requests
81.82% cache rate (fast by design)
43 GB data served; the late-February spike directly reflects the image optimization work we did after a seller uploaded 30+ listings at 17MB each. Fixed, and the platform is faster for everyone now.
Sendd.market
4,170 unique visitors
46,260 total requests
2 GB data served
Sendd.market is pulling 3.6x the traffic of sendd.store right now; a direct reflection of demos being actively shared and marketplace partners kicking the tyres before we go live.
Sendd.market
47 marketplaces now on the waitlist; up from 35 in January, ~34% growth in a single month.
Demo V3 is live at https://v3.sendd.market/ and it’s the most complete demo we’ve shipped. It walks through all three roles in a real marketplace: Marketplace Owner (create and brand a marketplace, set commission, curate listings from multiple providers), Service Provider (list services, manage enquiries, fulfills orders), and Buyer (browse, enquire, purchase, subscribe). For the first time, a prospective partner can see the full picture end to end.
V4 is already in progress; adding the full management layer on top. This is what closes the loop for marketplace operators: the ability to manage their marketplace, not just browse it.
The target for Sendd.market V1 going live remains end of March. Every demo iteration is getting sharper; more opinionated, closer to the real product, and generating better conversations with prospective partners. The signal from the waitlist is consistent: marketplaces want speed, governance, and reuse. They don’t want to build it themselves. We are the answer.
Financials
January burn: ~$8,500 NZD
February burn: ~$8,500 NZD
Runway: Sustainable at current burn rate. Supported via reserves and founder top-up as we push toward market launch.
Transaction volume: $300 USD processed on Sendd.store. $3 USD in platform revenue. The number is small; but growing as stores enable payments. Most of our current sellers are using Sendd as a presence on the internet or portfolio storefront, not yet as their primary sales channel. That changes as we onboard sellers who are actively selling and in cases like Antz the artist, help them sell for the first time ever because of how easy it is. The pipeline to do exactly that is building.
Fee savings: The 29 sellers onboarded since V2 launch have already saved one month of Shopify subscriptions: 29 × $29 = $841 USD. That number compounds every single month they stay on Sendd instead.
US Trip & Seed Round
Flights are booked for April 15.
The goal is to have Sendd.market live before we land. We will be raising a Seed round in the US, on US terms, from a position of strength; with a live marketplace product, real traction, and a clear story on why Sendd wins across both commerce and marketplace infrastructure.
We have been deliberately bootstrapping to this moment. The raise will happen when the product speaks for itself. That moment is close.
If you have warm introductions to US-based investors, community-led organizations, or vertical marketplaces that could move quickly into a pilot; now is the time. Reach out directly and I’ll send you a custom intro email.
March Execution Goals
Sendd.store
Fix blog layout so all articles are discoverable.
Merge Help Center live onto Sendd.store.
Ship Reviews.
Release API V1.
Continue onboarding push; target 100+ cumulative stores.
100+ reviews on software review platforms (TrustPilot, G2, and anywhere else sellers go to decide whether to try a new tool). We are starting to show up on Google and AI discovery but organic customer reviews and true opinions about Sendd will drive this much more meaningfully for us!
Ship Bank2Bank.
Ship GoSweetSpot.
Sendd.market
Demo V4 live (management layer)
Sendd.market V1 live by end of March
10 New marketplace signups.
Growth & Content
March target: 80K+ total views, $0 paid spend.
Continue build-in-public and founder journey content.
More seller spotlight content.
US & Fundraising
Finalize Seed round materials.
US meetings prep.
Sendd.market live before April 15 departure.
Primary Ask
Warm introductions to US-based investors, community organizations, or vertical marketplaces for pilot conversations ahead of our April US trip.
Ideal profiles:
Investors who back founder-led, infrastructure-first commerce businesses.
Organizations that already aggregate sellers or creators and want a commerce layer without building it.
Marketplaces that want speed, governance, and reuse; not a custom build.
DM me and I’ll send a custom email you can forward directly.
Thank you for the continued trust and support.
Best, Adi & The Sendd Team
PS: I’m dropping a Vlog, I’ll add a link here once its out! Follow for more!
PPS: We bought the plate! Sendd Audi R8 coming soon! (R8 Hot wheels acquired for inspiration.)
