January 2026 Investor Update — Sendd

CONFIDENTIAL: Should we buy Sendd number plate? Video on Insta! 🚀

Links:

Sendd.store (Live Product + Landing Page)

https://www.sendd.store/
(Live production environment + New public landing page)

Sendd.market & demos

https://www.sendd.market/
(Try Demo V2 via “Try a Demo”. Demo V3 is in progress. Functionality varies by demo as we iterate for specific marketplace partners.)

Traction (Since Sendd.store V2 Release)

• 28 onboarded on Sendd.store (released 20th Jan) (8 In person.)

• 9 new marketplaces signed up to Sendd.market waitlist in January

• $0 in saved fees for customers (reset stats for V2. V1 Ended on $95,000+ by 31st Dec 2025)

• ~25,000+ total views across social channels in January (+107% MoM), achieved with $0 paid spend

Product Updates (Since 1st Jan)

Sendd (Company)

• Sendd, Inc. (US subsidiary setup) (Wholly owned by Sendd Limited in NZ)

• Banking setup in the US.

• Accounting & Accountant setup in the US.

• Stripe setup in the US.

We had to setup Sendd in the US to get access to specific functionality we need to be able to operate a multi vendor, multi marketplace, multi payouts product. This functionality is on limited beta for Stripe in the US. While we setup everything needed with Stripe in the US. We are still running into some issues with being enabled for Global Payouts with Stripe. I’m personally navigating the support escalation process with Stripe to solve this and getting help with my relationships inside Stripe to help figure it out. As a backup we are going to explore Wise & Airwallex + building our own payouts engine for this if needed. I’ll also likely need some legal support in drafting our T&C and Sendd Policies to be water tight to make sure we never get bucketed into a basket where exclusive content creators could use us for explicit content. Sendd is for small business + marketplaces and our Terms of Service makes it clear we do not support any banned substance, excise or controlled products and ban explicit content of any kind.

Sendd.store

• Sendd Store Released. (https://sendd.store/) (Live Store Accounts)

• Staging available at (https://www.sendd.shop/) (Test Store Accounts)

• Things that are an different from MVP Product: New Store onboarding, New Sendd.store Layout, Improved Social Media Handling, New Physical product with shipping, New Digital Product with file delivery, New Events with proper ticketing, New Subscriptions with subscription handling, New Inquiry Form, New Link-in-bio style links, Updated Digital POS (Point of Sale) New Customer Order Management, New Business Order Management, Settings, Stripe Onboarding & New Express Dashboard, Upgraded Receipts, New Business email notifications & Referrals, all released.

• Our product velocity is sky-rocketing. We will have a best in class product, across E-commerce & Marketplaces in less than a year. It will be impossible to ignore Sendd & our value proposition in the market when compared to Shopify, Etsy and even Amazon. This in part is due to Claude Code & AI tools increasing our ability as a team to ship and iterate on product 100x faster. We have shipped more in January than Q3 of 2025. We shipped more in Q3 than we did in the previous year.

• Software companies over the next decade will look very different from the last.

  Historically, mature software companies have been ~5% ideation, 20% product, and 75% engineering. The next generation will invert that; moving closer to 10% ideation, 70% product execution, and 20% engineering leverage through automation, AI, and infrastructure abstraction. This shift will reset the market across every layer. Distribution and underlying rails will become the primary sources of defensibility. At the same time, consumer expectations for product quality, speed, and experience will increase by an order of magnitude.

  We are structurally built for this shift. Our architecture and business model position us to consolidate workflows, compress margins, and absorb volume across entire categories of software and marketplace businesses.

  The next phase of the market will reward platforms that control distribution, simplify complexity, and ship product velocity at scale. Exciting year ahead.

Sendd.market

• V3 Demo in progress (Not released as yet.)

• We didn’t do much product work on Sendd.market this month. Both our full time developers were focused on Sendd.store release alongside me on product and our design team.

• We did however add another 9 marketplaces on our waitlist +1000 sellers across those marketplaces. One marketplace is even offering us to pay $5000 to give them priority. Pretty awesome. We will prioritize them as they represent 10s of 1000s of sellers for us in Australia but we haven’t accepted the $ yet. Expect a demo soon.

Summary

January marked a major milestone for Sendd: the release of Sendd.store.

Getting Sendd.store live has been a year‑long labour of love. It’s something we wanted to ship last year, but the reality of building a bootstrapped company meant navigating constant change across the engineering and product teams. Interns joined, left, returned; roles evolved; priorities shifted. We didn’t have the luxury of over‑hiring or running a textbook recruitment process; we had to learn, adapt, and keep building in parallel.

Despite that, we shipped.

Sendd.store going live matters because the previous version of the product, while used by over 200 businesses, was fundamentally incomplete. Subscriptions existed but couldn’t be upgraded, downgraded, or cancelled. Digital products could be listed but files couldn’t be added or delivered. Physical products didn’t collect shipping information. In practice, the only feature that truly worked end‑to‑end was Digital POS, which; especially when paired with QR codes; proved powerful for in‑person selling.

Sendd.store V2 fixes those gaps end‑to‑end. Sellers can now list physical products with variations, price and inventory logic, collect shipping at checkout with flat‑rate support, deliver digital products properly, and manage subscriptions that customers can actually upgrade, downgrade, or cancel. The result is a product that reflects how sellers really operate day‑to‑day, not how we imagined they might.

That over 200 businesses used V1 despite its limitations was validating. Shipping V2; a materially better, more complete product; gives us confidence that Sendd.store can now scale usage rather than simply survive it.

This release also marks a shift in how we’re operating overall. We’re no longer testing whether Sendd works; we’re refining how it works best. That same mindset is now carrying through to Sendd.market, where fewer assumptions and tighter feedback loops are driving faster convergence on the right product.

Ticketing & Wallet Support

Alongside core commerce improvements, Sendd.store now supports ticketed products; events, sessions, and access-based offerings. This extends Sendd beyond goods into real-world experiences.

Apple Pay and Google Pay wallet support is about to ship, allowing customers to add tickets directly to their wallets after purchase. Combined with QR codes, this enables fast in‑person ticket sales and check‑in flows, further strengthening Sendd.store as a modern point‑of‑sale layer.

Sendd.market Progress

While build time on Sendd.market has been intentionally constrained, progress has continued through demos and partner conversations. Each iteration has sharpened our understanding of what a marketplace actually needs at V1 versus what can wait.

As a result, demos are becoming more opinionated, more realistic, and closer to the final product. Sendd.market is on track to go live soon with pilot partners.

Team & Operating Reality

Operating as a bootstrap company has meant making hard trade‑offs. In a few cases, we’ve had to help strong contributors move on purely due to capital constraints; including acting as references for team members we would otherwise have loved to keep longer.

These situations are difficult, but handled with integrity. Relationships are preserved, people are supported, and the team remains aligned on the long‑term mission.

Fundraising & Bootstrapping Decision

Several investor conversations from late 2025 are continuing into 2026. At the same time, we’ve reached clarity internally that we will likely continue bootstrapping through to the Sendd.market launch.

This is a deliberate choice. Getting Sendd.market live materially de‑risks the business. If strong strategic alignment and terms emerge post‑launch, we’ll raise from a position of strength. Until then, disciplined bootstrapping remains the default. We will also most likely do a raise in the US on US terms as our primary market. Flights are booked for 15th April to head over!

Growth & Content

The social and content team has begun ramping up with a stronger focus on data, feedback loops, and measurable outcomes. Output quality and consistency are improving as we build a more repeatable growth engine.

What We’ve Been Focused On

Product

• Tightening Sendd.store V2 based on early access feedback

• Deep work on marketplace primitives: permissions, discovery, and reuse of sellers/products across marketplaces

• Reducing friction in setup and “first success” moments

Customers & Marketplaces

• Ongoing deep interviews across sellers, curators, and operators

• Several marketplaces actively referring sellers to Sendd before their own marketplace launches

• Clear signals that marketplaces want speed, governance, and reuse; not custom builds

Team

• Engineering velocity improving as scope narrows and feedback sharpens

• Continued collaboration across Bangkok / NZ / distributed team

• Preparing for more in-person execution post-funding

Marketplace Momentum

• 35+ marketplaces on Sendd.market waitlist

• Representing 12,000+ potential storefronts

• Multiple marketplaces now actively preparing pilots rather than “exploring”

Focus remains disciplined:

• Quality of partners > quantity

• Pilots that produce learnings > launches for vanity

• Infrastructure first, growth second

Financials

• December burn: ~$6,500 NZD

• January burn: ~$8,500 NZD

• Runway: Sustainable at current burn.

  • Sustainable indefinitely at sub-$9k burn

  • Current burn being supported via reserves + founder top-up.

  • As part of our planning for 2026, we have doubled down on Sendd as a team. Injecting double the cash into the business every month compared to before. This allows us to keep bootstrapping with the increased burn and the full time developer team with Dev & Tum + Cyrus full time on content and Shawn & Edmund part time.

Feb Execution Goals:

Sendd.store

• Target: first 100 customers onboarded by end of February

• Release Equipment Rentals (Customers Waiting for Access.)

• Release Sendd MCP V1 (This is going to be crazy powerful.) In the testing we are doing customers can do everything from their own chatGPT account and Sendd deploys it instantly. Game changer for sellers with quick product creation needs like second hand clothing sellers.

• Release Sendd Help Center

• Release Sendd Use Cases

• Release Sendd Blog’s

• Release Reviews in Sendd.

• Release API’s V1

• Release new payment method.

• Release a better Referral Flow.

Sendd.market

• V1 will not be live by end of February. Target now end of March.

• Demo V3 releasing in February

• 20 New Marketplace Sign Ups

Growth & Content

• Jan/Feb goal of 20k views exceeded in the first half of the Jan. (~19k views on Sendd channels + ~6.4k personal views, with additional reach from the wider social team).

• February target: 40k total views, continuing with $0 paid spend and doubling down on what’s working

Community, Content & Events

Follow us on Socials: Links on landing page! https://www.sendd.store/

We’re putting a big focus on distribution and storytelling this year:

• Follow Sendd on Instagram to see product updates, founder journey content, and experiments in public.

• Connect with us on LinkedIn for product milestones, company updates, and ecosystem partnerships.

• We’ll also be dropping founder and build-in-public vlog content very soon — showing how Sendd is actually being built week-to-week.

If you are in Wellington, you can also grab a ticket and come check out The Night Market we’re hosting at The Atom; wrapping up our 6-week sprint called The Fission Project, alongside a group of incredible founders building in the ecosystem:

👉 https://sendd.store/theatom

🎯 Primary Ask

Warm introductions to US-based community or vertical-led organizations that could move quickly into a pilot for a Sendd Market.

Ideal partners:

• Already aggregate sellers or creators in a community or group

• Care about curation and trust

• Want speed without custom infrastructure

Warm intros are deeply appreciated. Dm me for a custom email you can Sendd them!

Thank you for the continued trust and support.
— Adi